Interactive Session

Behavioural Design: Applying behavioural science to early product design

Alice Wilson ->
Philipp Schreder ->

Lead Strategic Designer & Lead Experience Designer,
BCG Digital Ventures
Session Type
Interactive Session
13:00 - 14:30 CEST

The Behavioural Insights Group (B.I.G) at DV is a collective of designers who are actively bringing together the fields of behavioural science and human-centered design to implement behaviour design on ventures and drive impact at speed.

Get a glimpse into the methods and models we use at DV to build game-changing ventures that create long-term impact. Learn what designers need to know in addition to users’ latent needs – how to help them change their behaviour.