Strategy Director, Goodpatch

Samuel Huber is on a mission to push Planet Centric Design to organizations of all kinds in his role as Strategy Director at Goodpatch, a global design firm that operates between Tokyo and Berlin. He has just completed a Ph.D. on the topic of strategizing as prototyping at the University of St. Gallen’s RISE Management Innovation Lab and continues to explore the interface of research and practice. 

His fascination for wicked problems and curiosity for uncertain situations have provided him with a variety of experiences: He has been a founding member of UBS Y, the future think tank of the world’s biggest wealth manager, worked long nights in a New York art gallery, and focused on development economics with Biovision. Now, he enjoys his work in interdisciplinary teams to conceptualize and develop anything from compression stockings to circular building technology platforms. Previously, his studies in sociology, economy, management, and design led him to the Universities of Zurich, St. Gallen, and all the way to Stanford and Keio in Tokyo.