User Experience Designer & Art Director
Sarmishta is a user experience designer, creative director and consultant collaborating with companies to uncover strategic opportunities and shape them into purposeful experiences for customers, organisations and teams alike. Over the last 18 years, she has worked both in-house and agency side in fashion, brand strategy, trend research and user experience design for brands like Levi’s, eBay, Blinkist, Marley Spoon in India, the United States and Germany.
Backed with multi-disciplinary experience, her work bridges purpose, culture and experience, seeking whatever object, environment, or experience most effectively and appropriately addresses the audience.
Alongside her practice, Sarmishta runs a parallel design practice exploring interdisciplinary experiments between visual language, culture and food through writing, photography and community– including her pop-up dinner series serving up traditional Indian delicacies, Indian Standard Time.